Pay Per Click Marketing

(P.P.C)

pay per click ("P.P.C. ").

It is one of the online advertising models used to direct traffic towards websites.

The advertiser pays the publisher - usually a search engine, website owner, or network of sites - when they click on the ad.

It is an online marketing model in which advertisers pay a fee each time one of their ads is clicked.

Essentially, it's a way to buy traffic to your site, rather than trying to "earn" that traffic naturally.