Search Engine Marketing (SEM) is a form of online marketing.

It includes promoting websites by increasing their visibility in search engine results page (SERPs) primarily through paid ads.

Search engine marketing may include search engine optimization (SEO), which adjusts the content writing and structure of the website to rank higher on search results pages.

The Google Ads tool is one of the most powerful tools available for creating and managing paid advertisements due to its use in targeted advertising campaigns according to the appropriate geographic areas for your business.

At PI Technology, we use this strategy in marketing your product and your brand, and let your name appear in the first 5 rankings in the search.

There are more types of e-marketing that we will explain in the upcoming posts and a detailed explanation of each type.